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what is segmentation,positioning?
explain the various approach that are followed by SMCG companies in test marketing
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
what is the square root of 9?
do you think paradigm shifts having taken place in marketing?
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
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