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Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C
Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr
Explain Henry Assael Model of buying decision behavior .
define marketing and marketing management
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
explain the various approaches that are followed by FMCG companies in test marketing?
what is: competencies, customers, and competition?
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