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The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain, Italy and Portugal. Mauritius is a net food importer country and relies heavily on its exports to Europe to generate revenues.
Despite that Mauritius economic growth shows moderate strength, inflation is a matter of concern.
In the role of a Marketing Manager in an organization of your choice that operates in the Mauritian market, you are required by your General Manager has asked you are write a report in which you.
a) Describe the ways in which the trends in the macro-environment are influencing buying behaviour of households and organisations in your industry.
b) Evaluate the impacts of these behavioral changes for your chosen organization and recommendation most appropriate marketing mix response to adopt to ensure survival and growth of your organization.
Draw the typical profile(s) of Shoppers’ Stop customer segmen
1;6;15;28....Calculate the general term for this sequence.
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
CREATING STRATEGIC ADVANTAGE
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
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The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
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why BBA student needs study marketing
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