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Problem:
After introducing a new product, management wants the product to enjoy a long and happy life.
(a) How can the ‘life' of a product be conceptually analyses?
(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
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Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
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Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
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