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Problem:
After introducing a new product, management wants the product to enjoy a long and happy life.
(a) How can the ‘life' of a product be conceptually analyses?
(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?
Considering the concept of product life cycle, where would you put video games in their life cycle?
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
market positioning error
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
consumer profile of typical buyer of rayban
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
describe five challenes affecting markerters in 21st centuary
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