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What is Direct Marketing
Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised communications. Specifically, the use of direct mail, telemarketing and the fast-developing area of interactive communications represents through-the-line communications. By removing face-to-face aspect of personal selling and replacing it with an email communication, a telephone conversation or a direct mail letter, many facets of traditional salespersons' tasks can be removed, freeing them to concentrate on their key skill areas.
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
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Explain Henry Assael Model of buying decision behaviour along with the diagram”.
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role of marketing an organization and society
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