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What is Direct Marketing
Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised communications. Specifically, the use of direct mail, telemarketing and the fast-developing area of interactive communications represents through-the-line communications. By removing face-to-face aspect of personal selling and replacing it with an email communication, a telephone conversation or a direct mail letter, many facets of traditional salespersons' tasks can be removed, freeing them to concentrate on their key skill areas.
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
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which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
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Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
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Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
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