What is direct marketing, Marketing Management

Assignment Help:

What is Direct Marketing

Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised communications. Specifically, the use of direct mail, telemarketing and the fast-developing area of interactive communications represents through-the-line communications. By removing face-to-face aspect of personal selling and replacing it with an email communication, a telephone conversation or a direct mail letter, many facets of traditional salespersons' tasks can be removed, freeing them to concentrate on their key skill areas.


Related Discussions:- What is direct marketing

Safety, explain right to safety

explain right to safety

State the concept of product and its classification, State the Concept of p...

State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th

Sara, what''s Challenges in Implementing E-CRM?

what''s Challenges in Implementing E-CRM?

Consumer buying behevior , how to made the question for consumer buying be...

how to made the question for consumer buying behevior project

Service, is product a yype of service

is product a yype of service

Explain the various elements of the marketing process, A Convertible Ultrab...

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi

Explain the different pricing methods, Question: With the recent upsurg...

Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin

Caselets, considering the cncept of product life cycle, where would ypu put...

considering the cncept of product life cycle, where would ypu put video games in their life cycle?

Brand building process, Brand building process: Having understood the...

Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd