What is direct marketing, Marketing Management

Assignment Help:

What is Direct Marketing

Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised communications. Specifically, the use of direct mail, telemarketing and the fast-developing area of interactive communications represents through-the-line communications. By removing face-to-face aspect of personal selling and replacing it with an email communication, a telephone conversation or a direct mail letter, many facets of traditional salespersons' tasks can be removed, freeing them to concentrate on their key skill areas.


Related Discussions:- What is direct marketing

Explain the different stages of negotiation, ZEZ Company is in the business...

ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi

Principles of marketing, usefulness of marketing mix in amarket or a even a...

usefulness of marketing mix in amarket or a even a company

Product differentiation, P r o du c t Differentiation: Product ...

P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi

Test Marketing, what is test marketing? explain the various approaches that...

what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.

Which different aspects are covered by marketing research, Which different ...

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist

What are the characteristics of a knowledge worker, Question 1: (a) Wh...

Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how

Conditional probability, Two events A and B are said to be dependent when  ...

Two events A and B are said to be dependent when  B  can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit

Bayer aspirin, what are the segmentation characteristics or bases that pres...

what are the segmentation characteristics or bases that presented bayer aspirin

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd