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What is Direct Marketing
Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised communications. Specifically, the use of direct mail, telemarketing and the fast-developing area of interactive communications represents through-the-line communications. By removing face-to-face aspect of personal selling and replacing it with an email communication, a telephone conversation or a direct mail letter, many facets of traditional salespersons' tasks can be removed, freeing them to concentrate on their key skill areas.
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
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Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
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A vailable Market This may be refers to the combination of those clients who have an interest in a particular product or service, access to it, and the funds to pay for it
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