What is direct marketing, Marketing Management

Assignment Help:

What is Direct Marketing

Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised communications. Specifically, the use of direct mail, telemarketing and the fast-developing area of interactive communications represents through-the-line communications. By removing face-to-face aspect of personal selling and replacing it with an email communication, a telephone conversation or a direct mail letter, many facets of traditional salespersons' tasks can be removed, freeing them to concentrate on their key skill areas.


Related Discussions:- What is direct marketing

Conic section, The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at...

The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates

Safety, explain right to safety

explain right to safety

Evaluate the impacts of behavioral changes, The global financial and econom...

The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,

Line streching, what are the types of line streching? give its examples

what are the types of line streching? give its examples

Major factors influencing buying behaviour, Major factors influencing buyin...

Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert

Core concept, whats the core concept for marketing

whats the core concept for marketing

Brand promotion, Can brand promotion technique benefit an organization by i...

Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Examine the corporate social responsibility, Question 1: Mauritius has ...

Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel

Describe sales force model, 1.  What kind of sales force model do you think...

1.  What kind of sales force model do you think will work best for your new product/service, and why? 2.  How will your salespeople be compensated, and how might you organize th

Matrices, create a problem tat deals with transportation between five towns...

create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd