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Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts
Question 1: What are the purposes of a Food & Beverage control system for a first class medium-size hotel running 3 (three) Food & Beverage outlets including room service?
market testing tools
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
Develop a strategy to help work teams implement change 1. Develop a work plan including timetable, key performance indicators, training needs, occupational health and safe
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