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What are the differences between Marketing Research and Marketing Information System?
Basics points of differentiates in between Marketing Research and Marketing Information System are as given below:
a) Purpose: The marketing research intends at resolving problems, while MIS is concerned along with both solving and preventing problems.
b) Continuity: The marketing research is continuously although conducted onto a project ton project origin, whereas MIS a continuous procedure.
c) Orientation: The marketing research focal point onto past and present information, while MIS is oriented within the direction of future.
d) Data: The marketing research several deals along with external data (that is, by customers, publications, field staff etc.), although MIS handles both internal data and also external data.
e) Use of Computer: The marketing research might not be based onto computers. However MIS is necessarily depends on computers.
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
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