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Explain about the direct-response media
In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbers to encourage a direct response are a derivative of advertising. Though, direct response can also be incorporated within personal selling through telemarketing and sales promotions with competitions to build market knowledge and develop the database which is the key to direct marketing approach.
.explain Henry Assael Model of buying decision behaviour along with diagram.
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
PRODUCT MIX OF LG COMPANY
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What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
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Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th
consumer mind is a block box
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