Explain about the direct-response media, Marketing Management

Assignment Help:

Explain about the direct-response media

In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbers to encourage a direct response are a derivative of advertising. Though, direct response can also be incorporated within personal selling through telemarketing and sales promotions with competitions to build market knowledge and develop the database which is the key to direct marketing approach.

 


Related Discussions:- Explain about the direct-response media

Marketing mix, Product Schovaswill offer for sale Low fat and low calor...

Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel

What is the meaning of societal marketing concept, What is the meaning of s...

What is the meaning of societal marketing concept? Meaning: Societal marketing concept is the idea which the organization must find out the needs, interests and wants of

Brand management, what is upward and downward streching of brands

what is upward and downward streching of brands

Explain the role of direct marketing, Q. Explain the Role of direct marketi...

Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.

Market factors or consumer factor affecting channel decision, Market factor...

Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A.      Consumer or industrial market: the producer of cons

Success of shoppers stop, what are significant factors that have led to the...

what are significant factors that have led to the success of shoppers'' stop? at least 200 words

Case study, How are Indian customers visiting Shoppers’ Stop any different ...

How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?

Introduction to new product development, New product development: once a c...

New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd