Explain about the direct-response media, Marketing Management

Assignment Help:

Explain about the direct-response media

In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbers to encourage a direct response are a derivative of advertising. Though, direct response can also be incorporated within personal selling through telemarketing and sales promotions with competitions to build market knowledge and develop the database which is the key to direct marketing approach.

Related Discussions:- Explain about the direct-response media

Concept of the marketing, Concept of the marketing: Generally, marke...

Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark

Ad-effectiveness using a communication objective, Ad-effectiveness using a ...

Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some

What are the effectual needs to be target a market segment, What are the ef...

What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the

Explain the marketing communications mix, Explain the Marketing Communicati...

Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of

Simultaneous equations, Ari is 3 yrs older than eric. In 3 yrs from now, ar...

Ari is 3 yrs older than eric. In 3 yrs from now, ari will be twice as old as eric will be. How old are they now?

Write short notes on service marketing, Question 1: "Successful Marketi...

Question 1: "Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment". (a) What is your understanding by "

Describe and elaborate on the functions of advertising, Question 1: i)....

Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,

When addressing objectives in an organization, Question 1: (a) What are...

Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag

Marketing as a discipline, Define the marketing by as a Discipline. Ma...

Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But

Brand positioning of the hotel, Question : You are the manager of a co...

Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages