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Explain about the direct-response media
In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbers to encourage a direct response are a derivative of advertising. Though, direct response can also be incorporated within personal selling through telemarketing and sales promotions with competitions to build market knowledge and develop the database which is the key to direct marketing approach.
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
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Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw
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How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
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