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New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
own example of participants in the business buying process
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
explain right to safety
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
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