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Question:
(a) Discuss the primary difference between selling and marketing concept?
(b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks to customers nationwide. What different external environmental trends would you want to research and how they would affect your snacks business?
(c) What do you understand by the term "Communication", how many element are in communication process. Enlist those elements with a brief explanation.
(d) A beverage company wants to introduce a new soft drink in the market. You are a marketing manger in that company. A task has been assigned to you to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii
Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
how competitor respond to price change
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
This is the number of times a consumer purchases the similar product within a specific time interval.
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
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