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Question:
(a) Discuss the primary difference between selling and marketing concept?
(b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks to customers nationwide. What different external environmental trends would you want to research and how they would affect your snacks business?
(c) What do you understand by the term "Communication", how many element are in communication process. Enlist those elements with a brief explanation.
(d) A beverage company wants to introduce a new soft drink in the market. You are a marketing manger in that company. A task has been assigned to you to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
MATLAB program to call all programs EX: 1: Problem P1 2: Problem P2 …………………………………… 6: Problem 6x how to write?
critically analyse diesel''s marketing mix strategies
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
what is the primary activity
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
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