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Question:
(a) Discuss the primary difference between selling and marketing concept?
(b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks to customers nationwide. What different external environmental trends would you want to research and how they would affect your snacks business?
(c) What do you understand by the term "Communication", how many element are in communication process. Enlist those elements with a brief explanation.
(d) A beverage company wants to introduce a new soft drink in the market. You are a marketing manger in that company. A task has been assigned to you to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
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Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,
1. what are the importans 2. For whom use marketing managment
Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores. This company was formed to fill a vacant niche in the garlic industry. Garl
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
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difference between marketing efficiency and marketing effectiveness
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
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