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Question:
(a) Discuss the primary difference between selling and marketing concept?
(b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks to customers nationwide. What different external environmental trends would you want to research and how they would affect your snacks business?
(c) What do you understand by the term "Communication", how many element are in communication process. Enlist those elements with a brief explanation.
(d) A beverage company wants to introduce a new soft drink in the market. You are a marketing manger in that company. A task has been assigned to you to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?
considering the concept of product life cycle, where would you put video games in their life cycle
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Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a bre
a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t
Should video game companies continue to alter their products to include other functions, such as e-mail
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