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Q. Describe about advertising?
Meaning :- It is derived as of the Latin word 'adverto'
OR we can utter turn the customer towards the products.
Definition: - As-per to the American marketing association 'Any paid form of non personal presentation and promotion of Goods and Services or Ideas by an identified sponsor.' Acc. To Philip Kotler 'Advertising is non-personal type of communication conducted through paid media under clear sponsorship."
Main Theme of Advertising
Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
types of corporate branding?
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother
State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C
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