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Q. Describe about advertising?
Meaning :- It is derived as of the Latin word 'adverto'
OR we can utter turn the customer towards the products.
Definition: - As-per to the American marketing association 'Any paid form of non personal presentation and promotion of Goods and Services or Ideas by an identified sponsor.' Acc. To Philip Kotler 'Advertising is non-personal type of communication conducted through paid media under clear sponsorship."
Main Theme of Advertising
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
how is rapid globalisation a challenge in the 21st century.
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New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv
Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
Art of Selling In the Art of Selling, we will describe how to make your job of selling very interesting, develop your skills and enhance your sales. Satisfaction comes while do
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
discuss about the consumer mind is a black box
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
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