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Q. Describe about advertising?
Meaning :- It is derived as of the Latin word 'adverto'
OR we can utter turn the customer towards the products.
Definition: - As-per to the American marketing association 'Any paid form of non personal presentation and promotion of Goods and Services or Ideas by an identified sponsor.' Acc. To Philip Kotler 'Advertising is non-personal type of communication conducted through paid media under clear sponsorship."
Main Theme of Advertising
Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
how can we calculate pricing
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
considering the concept of product life cycle, where would you put video games in their life cycle
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
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