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Q. Describe about advertising?
Meaning :- It is derived as of the Latin word 'adverto'
OR we can utter turn the customer towards the products.
Definition: - As-per to the American marketing association 'Any paid form of non personal presentation and promotion of Goods and Services or Ideas by an identified sponsor.' Acc. To Philip Kotler 'Advertising is non-personal type of communication conducted through paid media under clear sponsorship."
Main Theme of Advertising
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Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
explain consumer mind is a black box
describe the elements of a company''s marketing enviroments
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