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Q. Describe about advertising?
Meaning :- It is derived as of the Latin word 'adverto'
OR we can utter turn the customer towards the products.
Definition: - As-per to the American marketing association 'Any paid form of non personal presentation and promotion of Goods and Services or Ideas by an identified sponsor.' Acc. To Philip Kotler 'Advertising is non-personal type of communication conducted through paid media under clear sponsorship."
Main Theme of Advertising
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
"consumer mind is a Black Box"
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p
what is the relationship between 4ps of marketing mix?
define marketing and marketing management
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