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Q. Describe about advertising?
Meaning :- It is derived as of the Latin word 'adverto'
OR we can utter turn the customer towards the products.
Definition: - As-per to the American marketing association 'Any paid form of non personal presentation and promotion of Goods and Services or Ideas by an identified sponsor.' Acc. To Philip Kotler 'Advertising is non-personal type of communication conducted through paid media under clear sponsorship."
Main Theme of Advertising
various approaches followed by FMCG companies in test marketing
how should shoppers'' stop develop its demand forecasts?
AMAZON internet marketing strategies.
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"consumer mind is a Black Box"
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