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Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
Discuss the importance of strategy and good leadership in marketing
Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,
The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I
Illustration of 3C of Marketing Triangle
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa
If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch
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