Define product line and its strategies, Marketing Management

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Question 1

Describe the stages in consumer decision making process

Question 2

Define Product line and its strategies

Question 3

Write a short notes on

Steps for positioning a product
Types of target marketing strategies
Types of target marketing strategies

Question 4

Write a short notes on
A. Components of Brand Equity
B. Types of Branding strategies with examples

Question 5

Explain the steps in Business Buying process

Question 6

Explain the International Promotions Policy

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