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Describe in detail about the Nature of Market
There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers is limited, they are concentrated at few locations and their individual purchases are large as is the case with industrial buyers, direct sale may be the most preferred choice. However in case where number of buyers is large with small individual purchase and they are scattered, then need may arise for use of middlemen.
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
what type of co branding is Nike and Apple involved into?
What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.
USES OF 7PS IN INDUSTRIES
Critically analyze Mr. Vincent’s reasoning.
explain the various approaches that are followed by FMCG companies in test marketing
hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
(x+2)^2
the various approaches that are followed by FMCG companies in test marketing
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