Discuss different decisions concerning product mix and line, Marketing Management

Assignment Help:

Discuss in detail the different Decisions concerning product mix and product line?

Product Mix:

The first task of Marketing Manager is to response the question. What type of products are we going to sell as a marketing oriented company sells as “Bundles” of customer’s satisfactions and that is not only by physical products. The strategic task needs determination of satisfaction that the company proposes to sell to customers. It requires concern of not only the useful aspects of the product but also its design, features, colour, price, style and distribution channels after sales services.


Related Discussions:- Discuss different decisions concerning product mix and line

Marketing mix, what is the relationship between 4ps of marketing mix?

what is the relationship between 4ps of marketing mix?

International developments in human resource environment, Define the intern...

Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis

Illustrate the overview of trade advertisement, Illustrate the overview of ...

Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •

Characteristics of traditional product-oriented organisation, Question 1: ...

Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr

Assighment, briefly explain the trend?

briefly explain the trend?

Presentation on event planning group, The Company President has asked your ...

The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb

Describe the concept of bank marketing, Question 1: (a) "The only typ...

Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe  the concept of bank marketing. Question 2:

Explain about the use associated segmentation, Explain about the Use Associ...

Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of

Explain the term market research, QUESTION 1 (a) Explain the term Marke...

QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been

What are the marketing objectives - pricing decisions, What are the Marketi...

What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd