Discuss different decisions concerning product mix and line, Marketing Management

Assignment Help:

Discuss in detail the different Decisions concerning product mix and product line?

Product Mix:

The first task of Marketing Manager is to response the question. What type of products are we going to sell as a marketing oriented company sells as “Bundles” of customer’s satisfactions and that is not only by physical products. The strategic task needs determination of satisfaction that the company proposes to sell to customers. It requires concern of not only the useful aspects of the product but also its design, features, colour, price, style and distribution channels after sales services.


Related Discussions:- Discuss different decisions concerning product mix and line

Determine the flexibility of advertising tool, Determine the flexibility of...

Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.

Explain about the microenvironment of a company, Explain about the microenv...

Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa

Brand awareness and brand extension, Brand A wareness This is ...

Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n

What are the types of sales promotion strategies, What are the types of sal...

What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

Market positioning errors, Positioning Errors Kotler says that the firm...

Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br

Support media used in advertisement, Q. Support Media used in advertisement...

Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has

Sales and Marketing, Demonstrate your understanding of the principles of ma...

Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.

Develop a quality management plan, XYZ Limited, finalist for the European Q...

XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd