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Discuss in detail the different Decisions concerning product mix and product line?
Product Mix:
The first task of Marketing Manager is to response the question. What type of products are we going to sell as a marketing oriented company sells as “Bundles” of customer’s satisfactions and that is not only by physical products. The strategic task needs determination of satisfaction that the company proposes to sell to customers. It requires concern of not only the useful aspects of the product but also its design, features, colour, price, style and distribution channels after sales services.
what is the relationship between 4ps of marketing mix?
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
how to draw consumer profile of a typical buyer of ray ban?
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#what is personal selling,direct marketing,exhibitions?
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
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Choosing & Implementing Positioning Strategies
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