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Discuss in detail the different Decisions concerning product mix and product line?
Product Mix:
The first task of Marketing Manager is to response the question. What type of products are we going to sell as a marketing oriented company sells as “Bundles” of customer’s satisfactions and that is not only by physical products. The strategic task needs determination of satisfaction that the company proposes to sell to customers. It requires concern of not only the useful aspects of the product but also its design, features, colour, price, style and distribution channels after sales services.
Explain about marketing dynamics. Marketing Dynamics: Products and markets are very constantly changing because of technological advancements. Increasingly companies are
DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT
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Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
consumer market segmentation
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