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Question:
"One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering the same type of tourism product"
(a) Define branding and state its objectives?
(b) In the light of the above argument, discuss the concept of ‘branding as a living entity' and the strategies to be adopted to achieve the objective set above.
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
what is the sales information systems
Describe the freeze -thaw activity Repeated cycles of freezing and melting of water in rock called as freeze -thaw activity or frost action widen the cracks and may even split
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
Define International Marketing and furnish its features
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
how competitor respond to price change
Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
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