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Question:
"One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering the same type of tourism product"
(a) Define branding and state its objectives?
(b) In the light of the above argument, discuss the concept of ‘branding as a living entity' and the strategies to be adopted to achieve the objective set above.
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
pryamid structure at information system
Explain Henry Assael Model of buying decision behaviour along with the diagram
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
discuss about the consumer mind is a black box
Give a success story of marketing a goods in which a supplier has been dependable.
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
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