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Question:
"One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering the same type of tourism product"
(a) Define branding and state its objectives?
(b) In the light of the above argument, discuss the concept of ‘branding as a living entity' and the strategies to be adopted to achieve the objective set above.
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
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