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Explain the selling of a product correspond to the views of customers.
In condition, the company is preparing an offering mix of products, prices and services and utilizing a communications mix of advertising sales promotion, experiences and events and personal selling to acquire the trade channels and the objective customers.
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
approches of test marketing in FMCG
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Market growth is the measured potential for a product type to attract more consumers spending.
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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