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What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
Explain in brief about Relational Communications Orientation Explanation Information and promotion Communications ar
What are the problems with green marketing? Problems with green marketing: During using green marketing the firms should overcome a number of potential problems. Those proble
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
Explain about the marketing effectiveness in strategic controlling.
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
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