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What are the corporate strategy of stakeholders
A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholders if the strategy is to be successful. Strategy should be communicated in such a way that messages are consistent through time and are targeted accurately at proper stakeholder audiences. Every organisation should constantly guard against transmission of confusing messages, whether this be through the way in which telephone is answered, navigability of a website, impact of sales literature, or the way salespersons approach prospective clients.
Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
competitive strategies for market leader
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
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