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What are the corporate strategy of stakeholders
A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholders if the strategy is to be successful. Strategy should be communicated in such a way that messages are consistent through time and are targeted accurately at proper stakeholder audiences. Every organisation should constantly guard against transmission of confusing messages, whether this be through the way in which telephone is answered, navigability of a website, impact of sales literature, or the way salespersons approach prospective clients.
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you
What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social
WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY
what is library marketing?
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