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Determine about the Industrial Goods
Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial goods'. These are meant for commercial and non-personal use and include (i) raw materials, (ii) machinery , (iii) components, and (iv) operating supplies (like lubricants, stationery etc). Buyers of industrial goods are supposed to be knowledgeable, cost conscious and rational in their purchase and hence, marketers follow different pricing, distribution and promotional strategies for their sale.
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
What necessitated the replacement of traditional advertising with positioning
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
Discuss the importance of strategy and good leadership in marketing
evaluate promotional strategies used by retailers
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