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Determine about the Industrial Goods
Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial goods'. These are meant for commercial and non-personal use and include (i) raw materials, (ii) machinery , (iii) components, and (iv) operating supplies (like lubricants, stationery etc). Buyers of industrial goods are supposed to be knowledgeable, cost conscious and rational in their purchase and hence, marketers follow different pricing, distribution and promotional strategies for their sale.
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
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ASSIGNMENT
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
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