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Determine about the Industrial Goods
Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial goods'. These are meant for commercial and non-personal use and include (i) raw materials, (ii) machinery , (iii) components, and (iv) operating supplies (like lubricants, stationery etc). Buyers of industrial goods are supposed to be knowledgeable, cost conscious and rational in their purchase and hence, marketers follow different pricing, distribution and promotional strategies for their sale.
Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
how to make ppt on this topic in 4 slides?
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
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