Categorization of the advertising:-

The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the customer another may perhaps seek to develop awareness or positive image for its product over a longer period. Therefore they need different types of advertisements. These days' service advertisements are also very common like financial advertisements and banking advertisement etc.

1) Advertising based on the Geographical Area.

a) Local/ regional
b) National
c) Global/ International

2) Advertising based on the Target- Audience.

a) Consumer Advertising
b) Industrial Advertising
c) Professional Advertising
d) Trade Advertising

3) Advertising based on the Demand Influence Level.

a) Primary demand creation Ads.
b) Selective demand Stimulation Ads.

4) Advertising to endorse Institution Image or Brand Image.

a) Institutional Ads and Corporate Advertising.
b) Product Advertising.

5) Advertising on the basis of different stages of Product Life Cycle.
a) Informative and Pioneering Advertising.
b) Persuasive Advertising
c) Reminder Advertising

6) Advertising based on the Timing of Response.

a) Direct Action Advertising
b) Indirect Action Advertising

7) Advertising on the basis of Media Used.

a) Emotional Advertising
b) Rational Advertising

8) Advertising based on the Nature of Appeal Made.

a) Print Ads
b) Audio- Visual Ads.
c) Audio

9) Other kinds of Advertising

a) Classified Advertising
b) Social Advertising
c) Cooperative Advertising
d) Re-enforcement Advertising
e) Defensive Advertisement
f) Service Advertising
g) Push/pull Advertisement
h) In- store Advertising