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What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
Factors which influence type of promotional strategies used by universities to increase enrolment
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