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Name the main marketing communication disciplines or tools
There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see EBS Sales Force Management text), public relations and direct marketing. Additionally, there are media in which time and space can be bought or used to deliver messages to target audiences. Appropriate mix of these tools and the choice of media have for a long time been largely predictable. Distinct mixes could be identified for business-to-consumer (b2c) and business-to-business (b2b) audiences.
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
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Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
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