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Name the main marketing communication disciplines or tools
There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see EBS Sales Force Management text), public relations and direct marketing. Additionally, there are media in which time and space can be bought or used to deliver messages to target audiences. Appropriate mix of these tools and the choice of media have for a long time been largely predictable. Distinct mixes could be identified for business-to-consumer (b2c) and business-to-business (b2b) audiences.
What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
#1 What is the most important benefit of listening?
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
QUESTION 1 Describe how HubSpot has applied its own Inbound marketing techniques to promote the company. QUESTION 2 Perform a situational analysis for HubSpot highlight
A. Identify the irritants, disappointments and annoyances of the elderly when it comes to health care when they needed them.
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
Considering the concept of product life cycle, where would you put video games in their life cycle?
Choosing & Implementing Positioning Strategies
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
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