Name the main marketing communication disciplines or tools, Marketing Management

Assignment Help:

Name the main marketing communication disciplines or tools

There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see EBS Sales Force Management text), public relations and direct marketing. Additionally, there are media in which time and space can be bought or used to deliver messages to target audiences. Appropriate mix of these tools and the choice of media have for a long time been largely predictable. Distinct mixes could be identified for business-to-consumer (b2c) and business-to-business (b2b) audiences.

 


Related Discussions:- Name the main marketing communication disciplines or tools

Marketing management., whatis test marketing?Explain the various approaches...

whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing

Role of advertising agencies in distribution channels, What is the role of ...

What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating

Business, How to make project ?

How to make project ?

Determine the employee role of dominance, Question 1: Determine the Emp...

Question 1: Determine the Employee Role of Dominance Detailed explanation on ‘Employee Role in Service Designing' Question 2: What is service differentiation?

Examine the umbrella and portfolio approaches to branding, Question 1: ...

Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?

Political environment - marketing environment, Political Environment: ...

Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its

IKEA MARKETING STRATEGY, Ask For each of these markets, plan, discuss and...

Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr

Test marketing, explain the various approaches that are followed by FMCG co...

explain the various approaches that are followed by FMCG companies in test marketing?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd