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Name the main marketing communication disciplines or tools
There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see EBS Sales Force Management text), public relations and direct marketing. Additionally, there are media in which time and space can be bought or used to deliver messages to target audiences. Appropriate mix of these tools and the choice of media have for a long time been largely predictable. Distinct mixes could be identified for business-to-consumer (b2c) and business-to-business (b2b) audiences.
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
how to make ppt on this topic in 4 slides?
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Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
explain the various approaches that are followed by FMCG companies in test marketing?
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