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State the marketing communications tools
There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selling. Though, there have been some key changes in the environment and in the way organisations communicate with their target audiences. New technology has given rise to a raft of different media whereas people have developed a variety of ways to spend their leisure time. This is referred to as media and audience fragmentation and organisations have developed fresh combinations of promotional mix in order to reach their audiences effectively.
what are the 7 p''s of green trends
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All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor
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Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
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consumer mind is a black box discuss
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
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