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State the marketing communications tools
There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selling. Though, there have been some key changes in the environment and in the way organisations communicate with their target audiences. New technology has given rise to a raft of different media whereas people have developed a variety of ways to spend their leisure time. This is referred to as media and audience fragmentation and organisations have developed fresh combinations of promotional mix in order to reach their audiences effectively.
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
what are thepproaches used by FMCG companies in test marketing?
design marketing mix for product fash wash
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