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State the marketing communications tools
There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selling. Though, there have been some key changes in the environment and in the way organisations communicate with their target audiences. New technology has given rise to a raft of different media whereas people have developed a variety of ways to spend their leisure time. This is referred to as media and audience fragmentation and organisations have developed fresh combinations of promotional mix in order to reach their audiences effectively.
Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
How is selling of products performed on Web Marketing? An organization sell their products straight to consumer, employ trading networks or auction sites to arrive at new custo
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
what is core concept of marketing
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