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State the marketing communications tools
There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selling. Though, there have been some key changes in the environment and in the way organisations communicate with their target audiences. New technology has given rise to a raft of different media whereas people have developed a variety of ways to spend their leisure time. This is referred to as media and audience fragmentation and organisations have developed fresh combinations of promotional mix in order to reach their audiences effectively.
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
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market testing
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
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Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
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