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What is the role of marketing information system in marketing environment?
The subsystem of Marketing Information System is interrelated and interdependent so as to meet the need ofmarketing management. Also they have active interface along with the marketing environment. Or we can say they exchange information along with target markets, economic, channels and social as well as political forces within the external environment.
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
considering the cncept of product life cycle, where would ypu put video games in their life cycle?
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
value pricing products
various approches of test marketing in FMCG
Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you
#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a
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