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Question 1:
(a) Discuss the influences that led to the development of relationship marketing.
(b) Using appropriate theories, discuss why the marketing mix paradigm and the four P model has become such a strait jacket for marketers rejoining the sayings of Goonroos (1997) "Is there a Paradigm shift in Marketing"?
Question 2:
In the article" Preventing the premature death of relationship marketing" by Susan Fournier et al (1998), the premature demise of the customer intimacy is portrayed.
Discuss the strategies mentioned in the article to prevent this from happening.
''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
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The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
give me example of modified rebuy
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
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Black-Scholes-Merton This section illustrates the Black-Scholes (BS) model [BS73] and the pricing form under it by using a European call option that based on the assumption of
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