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Question 1:
(a) Discuss the influences that led to the development of relationship marketing.
(b) Using appropriate theories, discuss why the marketing mix paradigm and the four P model has become such a strait jacket for marketers rejoining the sayings of Goonroos (1997) "Is there a Paradigm shift in Marketing"?
Question 2:
In the article" Preventing the premature death of relationship marketing" by Susan Fournier et al (1998), the premature demise of the customer intimacy is portrayed.
Discuss the strategies mentioned in the article to prevent this from happening.
What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b
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Please perform required valuations in the template provided. What conclusions can you draw from the value range obtained? Could you suggest a change in the template to improv
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
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