Run two-way cross-tabulations, Marketing Management

Assignment Help:

Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification:

Old and New Values

Old Value

New Value

1 to 2

1

3

2

4 to 5

3

(ii) Each of the 13 customer's rating attributes (Q6A to Q6M) on their primary financial provider into "low favourable" (1), "medium favourable" (2) and "high favourable" (3) groups based on the following groupings.

Old and New Values

Old Value

New Value

1 to 2

1

3 to 4

2

5 to 6

3

(iii) Number of dependent children, two or more should be classified into a single category labelled "2+". Rename each variable name with a suffix "_Recoded" and variable label with "Recoded ".

(b) Run two-way cross-tabulations of recoded likelihood to recommend with each of the 13 recoded customers rating attributes. Interpret and discuss the results and implications for management.


Related Discussions:- Run two-way cross-tabulations

Differential between old and new concept of the marketing, Differential bet...

Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing

Functions of research of marketing, What is function of research of marketi...

What is function of research of marketing? Functions of Research of Marketing: This means the intelligence service of organization marketing research assists in analyzing

What is skimming pricing strategy, What is Skimming Pricing Strategy? ...

What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper

Market analysis, Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More ...

Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr

Explain about the brand equity, Explain about the Brand Equity. Brand...

Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod

Explain about message format, Q. Explain about Message format? a) Ad- ...

Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v

Green marketing., what are the problems with green marketing? And what are ...

what are the problems with green marketing? And what are there remedies?

Difficult to evaluate percentage response, Q. Difficult to Evaluate percent...

Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media

Describe the dimensions of service quality, Question: As the marketing ...

Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

Enumerate about the objective based pricing, Enumerate about the Objective ...

Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd