Run two-way cross-tabulations, Marketing Management

Assignment Help:

Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification:

Old and New Values

Old Value

New Value

1 to 2

1

3

2

4 to 5

3

(ii) Each of the 13 customer's rating attributes (Q6A to Q6M) on their primary financial provider into "low favourable" (1), "medium favourable" (2) and "high favourable" (3) groups based on the following groupings.

Old and New Values

Old Value

New Value

1 to 2

1

3 to 4

2

5 to 6

3

(iii) Number of dependent children, two or more should be classified into a single category labelled "2+". Rename each variable name with a suffix "_Recoded" and variable label with "Recoded ".

(b) Run two-way cross-tabulations of recoded likelihood to recommend with each of the 13 recoded customers rating attributes. Interpret and discuss the results and implications for management.


Related Discussions:- Run two-way cross-tabulations

new product development, Disruptive innovations 1. appearance of somethi...

Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing

Enumerate about the objective based pricing, Enumerate about the Objective ...

Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish

Retailers in primary participants of distribution channels, Explain the ret...

Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p

Determine tax revenue, The US government decides to subsidize solar panels....

The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I

Segmenting industrial markets, Segmenting industrial markets: 1.      ...

Segmenting industrial markets: 1.       Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase

General marketing and marketing budget, 1. General Admin costs cover the ge...

1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a

Effective traffic demands, The problem formulation are: R ...

The problem formulation are: R the set of all mesh routers N number of mesh routers K the maximum

Explain about message format, Q. Explain about Message format? a) Ad- ...

Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v

Marketing channels, If a consumer buy an items through a catalog over the p...

If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch

What do you mean by business to business in e-commerce, What do you mean by...

What do you mean by Business to Business in e-commerce? B2B stands for Business to Business , it is the type of e-commerce. This is a mode of conducting business among two

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd