What is the value chain, Marketing Management

Assignment Help:

What is the value chain?

Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such activities form a procedure. At each stage of the process, in that case the firm adds value. The Chain of activities by raw material procurement to the after sales services is termed as the value chain. This identifies nine strategic activities that is five primary and four support activities to produce value.

2271_The Genouc Value Chain.png

The Genouc Value Chain


Related Discussions:- What is the value chain

Types of marketing information system, Types of Marketing Information Syste...

Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class

Polynomial function, For 1980 through 1996 e total exports E of the us can ...

For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo

What is strategic control in MIVE, What is strategic control in MIVE? ...

What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi

The constituents of the marketing communications mix, The constituents of t...

The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target

Concentration approach for selecting target markets, What is Concentration ...

What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market

What are the phases of web marketing, What are the phases of Web Marketing?...

What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?

Hypothesis and market strategy , As this course progresses collect examples...

As this course progresses collect examples of promotional materials and advertising from various health related organizations.  You can select various media forms but be sure to in

What is the significance of distribution channel, What is the significance ...

What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main

What are main assets of brand equity, What are main assets of brand equity?...

What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min

Selling concept and marketing oriented concept, Question: (a) Give five...

Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd