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What is the value chain?
Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such activities form a procedure. At each stage of the process, in that case the firm adds value. The Chain of activities by raw material procurement to the after sales services is termed as the value chain. This identifies nine strategic activities that is five primary and four support activities to produce value.
The Genouc Value Chain
Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
USES OF 7PS IN INDUSTRIES
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
explain the various elements of marketing process
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The product margin is calculated as product sales minus the direct costs of selling the product.
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