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Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
What is Structural realignment Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structu
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist
Define marketing mix
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
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