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which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
Q. What is advertising ? Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several product
Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri
Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
own example of participants in the business buying process
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
Q. Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.: The many stages in NPD are:- (1) G enerating Ne
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