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the various approaches that are followed by FMCG companies in test marketing
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Q. Show the Advertising effects on Competition? Advertising promotes competition between different brands of the same product. The company offering high-quality quality product
Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
A binary relation R from A to B is said to be a function if for every element a in A, there is a unique element b in B so that (a, b) is in R. For a function R from A to B, instead
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
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