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What is Message reception
Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal, and as funding for the purchase is to be derived from company sources (Instead of personal sources for consumer market purchases) there may be a lower orientation to price as a significant variable in purchase decision. Purchase is intended to be used by others for company usage, while products bought in a consumer context are generally intended for personal consumption.
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
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explain the various approaches that are followed by FMCG companies in test marketing?
0.45-0.24
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Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
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