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What is Message reception
Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal, and as funding for the purchase is to be derived from company sources (Instead of personal sources for consumer market purchases) there may be a lower orientation to price as a significant variable in purchase decision. Purchase is intended to be used by others for company usage, while products bought in a consumer context are generally intended for personal consumption.
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
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What is Blackberrys situational analysis and market position
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