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Question 1:
(a). Elaborate using examples, two advantages the internet provides to direct marketers.
(b). Apart from online marketing as a form of direct marketing, describe six other forms marketing which can be used in dealing with consumers.
Question 2:
(i). Explain what you understand by marketing ethics?
(ii). Describe three illegal and three unethical issues related to direct marketing of Horlicks?
(iii). Describe four essential values related to Q(ii).
Question 3:
(i). Identify a direct marketing campaign and describe the steps in its planning.
(ii). What are the steps to be taken in the campaign management mentioned in Q((i)?
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promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
stages of buying process
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Illustrate an example of industrial goods Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of c
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