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Question 1:
(a). Elaborate using examples, two advantages the internet provides to direct marketers.
(b). Apart from online marketing as a form of direct marketing, describe six other forms marketing which can be used in dealing with consumers.
Question 2:
(i). Explain what you understand by marketing ethics?
(ii). Describe three illegal and three unethical issues related to direct marketing of Horlicks?
(iii). Describe four essential values related to Q(ii).
Question 3:
(i). Identify a direct marketing campaign and describe the steps in its planning.
(ii). What are the steps to be taken in the campaign management mentioned in Q((i)?
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Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
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(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
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