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Elaborate the term packaging?
Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical products have to be packed and labelled one which product feature as well as a critical one for raw products is packaging that comprises all to activities of designing and producing the wrapper or container for a product.
“Packaging comprises the activities of producing and designing the container for a product”.
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
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What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
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Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
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