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Customer Relationship Management
Customer relationship management (CRM) has been described narrowly as a customer database management activity.
Customer relationship management "is the full process of maintaining and building profitable customer relationships by delivering greater customer value and satisfaction?"
1). Currently, customer relationship management is seen as the total process of maintaining and building profitable customer relationships by delivering greatest customer satisfaction and value .
2). Traditional marketing practices targeted on attracting new customers instead of retaining existing ones. The move currently, however, is toward building long-term relationships along customers and other stakeholders.
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores. This company was formed to fill a vacant niche in the garlic industry. Garl
Service-firm-sponsored retailer franchise system
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
What is function of research of marketing? Functions of Research of Marketing: This means the intelligence service of organization marketing research assists in analyzing
Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
how was the need for this product identified?
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