Customer relationship management, Marketing Management

Assignment Help:

Customer Relationship Management

Customer relationship management (CRM) has been described narrowly as a customer database management activity.

Customer relationship management "is the full process of maintaining and building profitable customer relationships by delivering greater customer value and satisfaction?"

1).  Currently,  customer  relationship  management  is seen  as  the  total  process  of  maintaining   and building  profitable  customer  relationships  by  delivering  greatest  customer  satisfaction and value  .

2). Traditional marketing practices targeted on attracting new customers instead of retaining existing ones. The move currently, however, is toward building long-term relationships along customers and other stakeholders.


Related Discussions:- Customer relationship management

State about the marketing mix, State about the marketing mix Marketing ...

State about the marketing mix Marketing comprise a number of activities. To start   with, an organisation may decide on its target group of customers to be served. Once the tar

Consumer preference for co-branded financial product, please confirm me whe...

please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..

Agriculture marketing, Discuss the importance of strategy and good leadersh...

Discuss the importance of strategy and good leadership in marketing

Give a brief overview about advertising, Give a brief overview about Advert...

Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified

Shapes and angles, all triangles have right angles. is that right?

all triangles have right angles. is that right?

Introduction to new product development, New product development: once a c...

New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette

How is marketing play an important role in business, How is marketing play ...

How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards

What are the major public policy issues, Question 1: A. List and descr...

Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co

What are the stages of product life cycle, What are the stages of product l...

What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd