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Customer Relationship Management
Customer relationship management (CRM) has been described narrowly as a customer database management activity.
Customer relationship management "is the full process of maintaining and building profitable customer relationships by delivering greater customer value and satisfaction?"
1). Currently, customer relationship management is seen as the total process of maintaining and building profitable customer relationships by delivering greatest customer satisfaction and value .
2). Traditional marketing practices targeted on attracting new customers instead of retaining existing ones. The move currently, however, is toward building long-term relationships along customers and other stakeholders.
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
promotion techinques
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod
what are the core concepts of marketing
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
Factors which influence type of promotional strategies used by universities to increase enrolment
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Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
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