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About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
factors which decide the broad area of scientific activity
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
what are the various methods used to categorize retailers?
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
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