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Why is green or environmental marketing important?
Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attempt to provide for the worlds ‘infinite wants’. Eventually green marketing looks at how marketing activities use these restricted resources, when satisfying consumers wants both of industry and individuals, as well as attaining the selling organisation’s objectives.
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
explain in short
VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
what is segmentation,positioning?
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
what are four views of consumer behaviour?
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
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