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Why is green or environmental marketing important?
Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attempt to provide for the worlds ‘infinite wants’. Eventually green marketing looks at how marketing activities use these restricted resources, when satisfying consumers wants both of industry and individuals, as well as attaining the selling organisation’s objectives.
This assignment requires you to develop a marketing case study. You may develop your case from either 1. A marketing-related problem from work, or 2. From an organization in
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