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.explain Henry Assael Model of buying decision behaviour along with diagram.
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
list out the secondary sources of information while pursuing market research?
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
why do we need marketing segmenttion
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Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
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