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What types of tools use in business promotion scheme?
Business Promotion Schemes:
1. Trade Shows: Industry associations organize yearly trade demonstrates.
2. Sales contest: This is a contest involving the sales force or dealers aimed at inducing them to raise their sales over a stated period, along with prizes going to those that succeed.
3. Speciality advertising: This consists of helpful, low cost items specified by salespeople to consumers without any obligations and that bear the company’s name and address and occasionally an advertising message.
buying motives of industrial customer
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