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What types of tools use in business promotion scheme?
Business Promotion Schemes:
1. Trade Shows: Industry associations organize yearly trade demonstrates.
2. Sales contest: This is a contest involving the sales force or dealers aimed at inducing them to raise their sales over a stated period, along with prizes going to those that succeed.
3. Speciality advertising: This consists of helpful, low cost items specified by salespeople to consumers without any obligations and that bear the company’s name and address and occasionally an advertising message.
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importance of product differentiation
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