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What types of tools use in business promotion scheme?
Business Promotion Schemes:
1. Trade Shows: Industry associations organize yearly trade demonstrates.
2. Sales contest: This is a contest involving the sales force or dealers aimed at inducing them to raise their sales over a stated period, along with prizes going to those that succeed.
3. Speciality advertising: This consists of helpful, low cost items specified by salespeople to consumers without any obligations and that bear the company’s name and address and occasionally an advertising message.
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
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What do you mean by product mix .
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
What are the significant factors that have led to the success of Shoppers? Stop?
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