Explain about the increased benefits by retaining customers, Marketing Management

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Explain about the increased benefits by retaining customers of a firm.

Increased Revenue:

When a customer stays along with a company for longer time, the possibilities of his spending more considerably increase since his income might increase in that era. This will result within an increase into revenue and is mainly true in cases where the customer’s family size raises, leading to an automatic raise in the demand for different products.

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