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What is the holistic marketing concept?
The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practices. Companies have new capabilities which can transform the way they have been doing marketing.
what are the inbound logistic,operation,out bound logistic in service industry
what are the significant factors that have led to the success of shoppers’ stop
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
What do you mean by Business to Business in e-commerce? B2B stands for Business to Business , it is the type of e-commerce. This is a mode of conducting business among two
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
the relationship between the 4Ps
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
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