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Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
what you mean by core concept marketing?and types
What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p
explain the role of the process of marketing in business
process of disigning distribution channel
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
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