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Explain about the product assortment in briefly.
“A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for sale.” This is the set of all product lines and items which a particular company gives to all buyers. The widths of a product mix consider to now many various product lines a company carries. For illustration: Proctor and Gamble’s (P and G) product mix within India comprises four lines as like Detergents, Personal Hygienes Products, Bar Soaps and disposable Diapers.
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Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa
Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder
Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide
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