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What range of activities incorporates in green marketing?
Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes and changes to the production process, including modifying advertising as well. The American Marketing Association (AMA) held the initial workshop on ‘Ecological Marketing’ into 1975 year. The proceeding of this workshop resulted into one of the initial books on green marketing entitled “Ecological Marketing”.
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
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Discuss briefly about product identification elements
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
CONSUMER MIND IS A BLACK BOX DISCUSS
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
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