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What range of activities incorporates in green marketing?
Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes and changes to the production process, including modifying advertising as well. The American Marketing Association (AMA) held the initial workshop on ‘Ecological Marketing’ into 1975 year. The proceeding of this workshop resulted into one of the initial books on green marketing entitled “Ecological Marketing”.
differentiate the three types of buying situations during the purchase decision
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales in d
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
Explain the involving marketing tourism using diagram
On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,
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