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What range of activities incorporates in green marketing?
Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes and changes to the production process, including modifying advertising as well. The American Marketing Association (AMA) held the initial workshop on ‘Ecological Marketing’ into 1975 year. The proceeding of this workshop resulted into one of the initial books on green marketing entitled “Ecological Marketing”.
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
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Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
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