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Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
"consumer mind is a block box"-discuss
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
what is meant by line extension of a product?
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
identify the major trends in the firm''s natural and technological environment.
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
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