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what is product strategy?
Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
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explain the various approaches that are followed by fmcg companies in test marketing
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Question a >> Describe multinational corporations. How is international marketing different from domestic marketing? Question b >> Though society and culture do not appear to
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
what are the reasons for market segmentation and its advantages
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