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Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
topic review on setting product strategy
What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
consumer mind in a block box
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
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