Caselets, Answer for a caselet

Answer for a caselet

Value chain, a value change of a company

a value change of a company

What is a marketing mix, Problem 1: (i) What is a marketing mix? (ii...

Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c

Shift in orientation from old concept to modern concept, A shift in orienta...

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1.      From production ori

Describe the types of new service developments, Problem 1: Describe the...

Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr

Place or distribution stratagy, what do we mean a distribution chanals?

what do we mean a distribution chanals?

Show the advantages and disadvantages of ecommerce, Question 1: Warigon...

Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo

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State the marketing communications tools, State the marketing communication...

State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli

State the balance of the communications mix, The balance of the communicati...

The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont