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What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
CREATING STRATEGIC ADVANTAGE
DEVELOP an appropriate organisational context of the project
what is the sales information systems
Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
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