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Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
how do the vals influence marketing
consumer profile of typical buyer of rayban
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