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1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
CONSUMER MIND IS A BLACK BOX
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
Various approaches by FMCG companies ..
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
building brand equity
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