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Explain the product life cycle?
Product Life Cycle (PLC):
PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The product consist of a ‘birth and a death’, where its introduction and decline. The period of intervening is characterized by development and maturity. Four stages are there in this life cycle which is introduction, growth as well as maturity and decline.
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
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IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
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