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Explain the product life cycle?
Product Life Cycle (PLC):
PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The product consist of a ‘birth and a death’, where its introduction and decline. The period of intervening is characterized by development and maturity. Four stages are there in this life cycle which is introduction, growth as well as maturity and decline.
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
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what are thepproaches used by FMCG companies in test marketing?
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