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Explain the product life cycle?
Product Life Cycle (PLC):
PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The product consist of a ‘birth and a death’, where its introduction and decline. The period of intervening is characterized by development and maturity. Four stages are there in this life cycle which is introduction, growth as well as maturity and decline.
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
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Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
Illustrate an example of industrial goods Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of c
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Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
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