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Explain the wholesalers in primary participants of distribution channels. Wholesalers: Wholesalers are explained as all establishment or places of business mainly engaged
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
what are the 7 p''s of green trends
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr
CASE STUDY- Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat
What is Blackberrys situational analysis and market position
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