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Explain the term- Market exchanges
Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exchanges. They have a short-term orientation and are motivated mainly by self-interest. When a consumer purchases a bag of Walkers Crisps, a brand they don't buy regularly then a market exchange can be identified.
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
buying motives of industrial customer
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
1. what are the importans 2. For whom use marketing managment
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
factors which decide the broad area of scientific activity
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
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