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Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
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Screen the communication objective of your campaign
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