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Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
Product Safety Law Local state and federal laws regulate many products. For instance many municipalities have adopted building codes that require safety standards for bu
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
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Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
marketing mix and components
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