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Explain about the Technology and Organizational Structure.
Technology and Organizational Structure:
Technology affects the Human Resource Structure as within the given way:
a) Information influence is consisting of a major impact upon the structure of organization and upon the nature of managerial work.
b) Another impact of increasing technology is that skill and managerial educational requirements tend to increase.
c) Third impact o technology is that manufacturing is moving forward much shortest development cycles. There is need of highly trained specialists.
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
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Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
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