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Define the Organizational Buying Decision Process in briefly.
The Organizational Buying Decision Process:
Business buyers do not buy goods for only personal consumption. Although they buy goods and services to make money, just to decrease operational cost or to suit social obligation. Different stages are there in decision making process in business buying: problem recognition, information search, evaluation and selection, purchase and decision implementation and post purchase performance evaluation.
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
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Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
One side of a kite is 4 cm less than 3 times the length of another. If the perimeter is 32 cm, find the length of each side of the the kite.
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"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
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