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Define the Organizational Buying Decision Process in briefly.
The Organizational Buying Decision Process:
Business buyers do not buy goods for only personal consumption. Although they buy goods and services to make money, just to decrease operational cost or to suit social obligation. Different stages are there in decision making process in business buying: problem recognition, information search, evaluation and selection, purchase and decision implementation and post purchase performance evaluation.
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What are the roles of peoples who participating in the purchase decision procedure? The roles of peoples who participating in the purchase decision procedure is as follows:
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