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Define the Organizational Buying Decision Process in briefly.
The Organizational Buying Decision Process:
Business buyers do not buy goods for only personal consumption. Although they buy goods and services to make money, just to decrease operational cost or to suit social obligation. Different stages are there in decision making process in business buying: problem recognition, information search, evaluation and selection, purchase and decision implementation and post purchase performance evaluation.
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
A. Identify the irritants, disappointments and annoyances of the elderly when it comes to health care when they needed them.
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
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Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: - Communi
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
what are the significant factors that have led to the success of shoppers’ stop
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
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