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Define the Organizational Buying Decision Process in briefly.
The Organizational Buying Decision Process:
Business buyers do not buy goods for only personal consumption. Although they buy goods and services to make money, just to decrease operational cost or to suit social obligation. Different stages are there in decision making process in business buying: problem recognition, information search, evaluation and selection, purchase and decision implementation and post purchase performance evaluation.
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
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