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What is Economic and Competitive Environment?
Economic and Competitive Environment:
Environment Factors of Economic and Competitive, including the effects of common economic conditions, willingness to spend, buying power, spending patterns, kinds of competitive structure, competitive behaviour and competitive tools, which influence both decisions and activities of marketers and consumers.
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Discuss the importance of strategy and good leadership in marketing
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Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
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