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What is Economic and Competitive Environment?
Economic and Competitive Environment:
Environment Factors of Economic and Competitive, including the effects of common economic conditions, willingness to spend, buying power, spending patterns, kinds of competitive structure, competitive behaviour and competitive tools, which influence both decisions and activities of marketers and consumers.
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
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what is test marketing and various approcehes that are followed by FMCG companies in test marketing
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