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What is Economic and Competitive Environment?
Economic and Competitive Environment:
Environment Factors of Economic and Competitive, including the effects of common economic conditions, willingness to spend, buying power, spending patterns, kinds of competitive structure, competitive behaviour and competitive tools, which influence both decisions and activities of marketers and consumers.
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
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how we can compare our product with other company''s product in BCG matrix
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
promotion techinques
How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
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