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What is Economic and Competitive Environment?
Economic and Competitive Environment:
Environment Factors of Economic and Competitive, including the effects of common economic conditions, willingness to spend, buying power, spending patterns, kinds of competitive structure, competitive behaviour and competitive tools, which influence both decisions and activities of marketers and consumers.
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
The sum of the digits of a certain two digit number is 7. Reversing it''s digits increases the number by 9. What is the number ? I Know the number is 34, but I have to show my work
identify the major trends in the firm''s natural and technological environment.
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
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