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The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a breakeven calculation. Together they constitute a reasonable estimate of a company's financial future. Anon, (2010)
BREAK-EVEN ANALYSIS
Monthly Unit Break-even 1434
Monthly Revenue Break-even RM 4827
Assumption:
Average Per-Unit Revenue RM 3.36
Average Per-Unit Variable Cost RM 9
Estimated Monthly Fixed Cost RM 8079
Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan
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