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The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a breakeven calculation. Together they constitute a reasonable estimate of a company's financial future. Anon, (2010)
BREAK-EVEN ANALYSIS
Monthly Unit Break-even 1434
Monthly Revenue Break-even RM 4827
Assumption:
Average Per-Unit Revenue RM 3.36
Average Per-Unit Variable Cost RM 9
Estimated Monthly Fixed Cost RM 8079
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
how should shoppers'''' Stop develop its demand forecast?
market positioning error
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
PEST ANALYSIS IN AN ENGINEERING FIRM
what are the reasons for market segmentation and its advantages
marketing impact of well designed service guarantee
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
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